Sunday, November 2, 2008

FITNESS FOR YOUR HEALTHY LIFE




Jonathan Roche is the Founder and CEO of Colorado-based Breakthrough Health & Fitness. He is one of the nation’s leading authorities on interval training and Breakthrough promotes the use of personalized interval workouts (using either heart rate or perceived exertion) to help people achieve maximum fitness and weight loss results.
Jonathan is a certified personal trainer, an award-winning fitness video instructor, a 13-time Boston Marathon Finisher and an 11-time Ironman Triathlon Finisher, selected All-American by USA Triathlon in 2003. He has run 12 straight Boston Marathons as a member of the Dana-Farber Cancer Institute team and has done 5 of his Ironmans as fundraisers for various charities.
Jonathan has also written and performed in three workout DVD’s for Gaiam, Inc., a Colorado-based company promoting healthy lifestyles, including Gaiam’s Abs Ball Kit, the Balance Training System, and the Trampoline System. The Abs Ball Kit is currently being sold in most major retailers (including Target, REI, Dick’s Sporting Goods, Kmart and Jenny Craig), has passed 200,000 units sold and remains one of Gaiam’s top selling products.
Frequently featured on NBC, ABC and the WB in Colorado as a guest fitness expert, Jonathan’s expertise ranges from topics such as “Workout Quality Versus Quantity,” and “Heart Rate-Based Training,” to “How to Choose a Personal Trainer.” Jonathan has been featured in the L.A. Times, Skiing Magazine, Women’s Health & Fitness and he led the warm-up stretches for over 70,000 people at the 2006 Denver Race for the Cure.
Jonathan’s reputation as a fitness expert led to his work with Florida Congressman Adam Putnam’s office to help the Congressman in his efforts to enhance the language of the national Head Start Program to include programs that educate children on increasing their fitness and improving their health.
Jonathan’s approach to wellness centers on empowering individuals to implement fun and effective workouts that can be adapted to everyone from working professionals to stay-at-home moms. Using this methodology, Breakthrough developed the innovative Momentum Fitness & Weight Loss System and the No Excuses Workout System. Both systems offer members in over 40 countries a personalized workout schedule delivered through web-based software, instructional DVDs and CDs, and continual online support. These personal-trainer-in-a-box systems give everyone, no matter where they are or what their fitness level, access to a fitness expert who guides them through an affordable, personalized and highly-effective fitness and weight loss program.Committed to using his work as a platform to help those around him, Breakthrough Health & Fitness contributes five percent of its profits to the Dana-Farber Cancer Institute, a Boston-based cancer organization that works to achieve better cure rates and enhance patients' quality of life.
Jonathan's Fitness Video Awards
2004 Aegis (Video & Film Production Awards) Winner for the Abs Ball Workout
2005 Aegis Finalist for the Abs Ball Workout
2005 Aegis Finalist for the Trampoline Training Workout
2005 Bronze Telly Award for Trampoline Training Workout

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